Analisis Penerimaan Teknologi Virtualisasi Museum Pada Platform SIMVONI Menggunakan UTAUT

The COVID-19 pandemic has paralyzed various sectors both domestically and abroad. rapid spread of the virus led government to issue restrictions on public activities closure places, including museums which are part tourism sector. This disrupted museum activities, requiring alternative ways for enjoy collections. Therefore, adoption virtual tour technology can be implemented solve this problem an evaluation is needed see acceptance by public. research was conducted explore factors that influence a web-based called SIMVONI using Unified Theory Acceptance Use Technology (UTAUT) method recommend improvements developers based results. data obtained will analyzed SEM-PLS) results significantly influential social intention use, some other not performance expectancy, effort facilitating condition, interaction.The impact users tend share their experiences new with people around them it increase desire visit in person after experiencing service. utilized as promotional strategy User Generated Content (UGC) techniques such asking or testimonials form photos, videos, writing